Queenslanders love their mangoes and want to share them with the world. Ground-breaking approaches to value supply chain improvement led by the Queensland Government and mango businesses have resulted in benefits to the mango industry from improved monitoring, innovative handling practices, streamlined market access protocols, market research and targeted promotional activity.
The Kensington Pride mango flavour is unique to Australia and forms the basis of most of our old and new mango varieties. The Calypso mango, developed by the Queensland Government, is exported to 10 countries and attained an export market value of $1.24 million in 2018–19.
Queensland mango production makes up approximately 50% of the $208 million Australian industry. Mango production and exports have increased from 5% of production to 14% since 2007 due to increasing world interest in our mango varieties and their superior quality.
The Queensland Government has supported leading industry businesses to capitalise on growing mango exports through the Asian Markets for Horticulture Initiative, Global Markets Initiative and Growing Queensland’s Food Exports programs.
Manbulloo, along with four other commercial mango businesses, co-invested with the Queensland Government in an export development project to capitalise on the new market access protocol into China. The protocol was complex and difficult to achieve and required expert assistance from Department of Agriculture and Fisheries (DAF) scientists to meet the stringent market access protocols in both the in-field protocol required for mango seed weevil (MSW) and the postharvest vapour heat treatment (VHT) for Queensland fruit fly (QFF) disinfestation.
Using value chain analysis, Manbulloo worked with DAF researchers to better understand markets and their consumers. Monitoring supply chain conditions and product movement during export also allowed them to deliver more consistent, better quality mangoes while reducing risk and driving down costs to be more competitive in global markets.
As a result of the collaboration, the protocol was renegotiated to streamline some of the processes and mango exports have increased throughout Asia, the Middle East, the United Kingdom, Europe, the United States and Canada. Two new VHT facilities have been built in Queensland to meet the growing demand in markets such as China, South Korea and Japan.
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